The First Hunt Day of the New Year

The new year has arrived and I am ecstatic to share how great 2018 has been and how creatively amazing this year will be.

As you know since we started last year, “Hunt Day” is a day dedicated to acting on your creative impulses. Draw something. Start that business plan. Execute that marketing strategy. This is the day to push yourself to do so.

This particular “Hunt Day” we sat with one of our prestigious and esteemed clients, Aeonian Legacy’s very own Joy Saunders, and mapped out a new revenue model for 6 Wolves, as well as , new creative outlets for the brand. I was inspired to revamp the website in honor of the new year. I think it speaks more to who we are as a brand.

So if someone was to ask what our goals are this year I would respond saying this…

  1. Executing our new revenue model

  2. Expanding our following through new and innovative social media content

  3. I personally want to feature my work in Art Basel this year

  4. Gain more subscribers

  5. Start the newsletter

  6. Add guests to the Kreative Control podcast

    While that may not seem like a lot of goals. They are definitely relevant to the cause.

    To briefly cover how 2018 went - a really good catalyst for this year. We expanded our clientele, had the opportunity to join some out of the box projects, and the podcast was launched plus many more.

I’ll conclude tonight’s “Hunt Day” post.

Remember. Any idea you have. Do it. Create it. Birth it.

Keep hunting wolves!

Myke

Desperation and Creation

Hunt Day is upon us once again.

I hope everyone had a creative day. I was curious as to what drives creatives or people to fulfill the need to create. What is the unseen force that pushes us to say “I have to get this out of my head.” As you all should know by now I am a fan of the mysterious force which is labeled creativity. I believe we all have the power to be creative. Not artist creative. Not painter creative, but problem solving creative (along with artist creative). Creativity goes hand and hand with business. It compliments. It is the driving force for which we derive our companies, our ideas, our marketing, our branding. Out of the box tactics designed to set ourselves apart. Let us briefly analyze this like a mathematical formula because there is another unseen and internal mechanism that pushes us as well.

As I was preparing to start my day the week before last. I was going through my usual mental routine. I won’t get to deep into it, but the first couple of hours is dedicated to organizing my schedule and prioritizing clients. The next 45 mins or so are dedicated to self-exploration. What are my goals? What am I trying to create today? What do I want for breakfast? Things like that. I wanted to explore this particular morning my why for everything pertaining to my life as an entrepreneur and creative (thank you Simon Sinek). My why I am doing what I am doing. Why am I creating? Why do I care to create? The answer dawned upon me pretty instantly. Desperation. That word which can be applied too many reasons as to why people do what they do really struck me. I am desperate, but how does desperation connect to creativity?

Humans in general are all desperate in some capacity. Some for love. Some for purpose. Some simply for money. While those things are important to me. I believe for creatives the coal which lights this fire is desperation to SEE our ideas come to fruition. The images burn in our minds eye. We cannot escape it or let it go. It is difficult to sleep. It feels like a chip on ones shoulder. What is the easiest way to get that chip off your shoulder. Simply deal with it. Do what must be done to remove said doritos off of your shoulder. Desperation acts as a vehicle that drives us to execute. See the formula yet? Desperation + Creativity = Execution. Acting on your ideas births a tangible object, idea, or whatever you want to call it. For this we will call it “creation”. Execution and desperation births creation.

I believe if more people tapped into the NEED, that “I have to do this” , we would see epic change in our communities, in our businesses, and in our very own lives. In a way, desperation opens a door for direct purpose. This may seem a little a scattered but in reality it is not. Refer back to previous blogs. I am an advocate for change. Positive change.

Well that is my 6 cents for this hunt day. Desperation is a variable in the formula of creation. Not the lacking desperation, but desperate to see the ideas come to life.

Hunt Day Post: Content Creation

Every Wednesday is HUNT DAY!

Refer to previous posts for a full description as to what “Hunt Day” is. The short version. Wednesday is our creative day. Now we create everyday, but the middle of the week is dedicated to creating as much as possible! This Wednesday is not dedicated to explain what “Hunt Day” is though.

What is content? According to a website that is not considered a credible (wikipedia) source (but I am going to cite them anyway) - content is the contribution of information to any media. The idea of content is multi-purposed. While you create content as a means to express yourself. For a business, content is created to add to your marketing and promotion. It is a mean to engage your audience to further your mission. Your beliefs as a brand. That is the focus for the night - content and the relevance to a brand.

I will keep this brief, because this is a deeper topic, but part of the 6 Wolves services are to create usable content for the visionaries we work with. Why? Simple. To push the agenda of our clients. If our client is utilizing social media as a means to promote, it is important to create multimedia to push that agenda. So let me provide a real example.

You are a hip hop producer. Your whole brand is dedicated to providing quality production to the fans of the genre. Your goal is to work with some of the best artist in the industry. The challenge in this day and age is how do you reach your audience. The answer to that is simple. Craft content to speak to your market. If you are a hip-hop artist, I would recommend using audio based social-media platforms. How? Take your beats cut them into 20-30 second samples. Post them. Give your market a taste of your style. Let those samples draw them in. Hire a photographer who can capture you in the moment producing. Maybe video of you planning what a song should sound like. Your content needs to be well thought out and created with your audience in mind.

One of the challenges for 6 Wolves is communicating what this brand is through content. We at the core of what we are; is a platform for creativity. No project is too big or too small. Our desire is to express ourselves creatively, and allow others to do the same. We create content focused on promoting our services, and showcasing the projects we have had the privilege to be a part of. We use uniquely crafted templates, photos, and videos to either promote or hype the brand. This is just an example on how content should be created.

Let me recap real quick. So far we covered what content is, why it is relevant, and two examples as to why and how content is important. So the point here is to encourage you, the readers, to invest in your content creation. Marketing/promotion will forever be a big deal, but now content creation is the new thing. Companies have been developing content for years unknowingly. It was not until the recent years that brands and companies really started focusing on it.

My 6 cents - find your audience, determine which platforms you want to find them on, plan your content, and invest in creating meaningful content.

Till next Wednesday.

Keep creating! Happy Hunt Day

Mychal

BSAC Magazine

“Support the Arts”

October was the month of art - therefore we deem it Art-ober

We had the pleasure of designing a new publication, which can be found at www.bealestreetartcrawl.com, supporting their Art Walk. With over 500 attendees we leapt at the opportunity to design the magazine. We’re also excited to announce we are new publication partners! Be on the lookout for the next issue!

Our own artist Mychal Fakir is even featured!

Photography provided by Trust the Shooter

Photography provided by Trust the Shooter

October Recap

This past month there has been live broadcasts taking place on Facebook every Hunt Day. Reason being? We want to share with you the knowledge and our expertise with the public.

So October has come and pass. We dedicated all of October to sharing tips and tricks that we believe will help artists’ succeed in their endeavors.

We do not own the rights to the music playing in the background!


Rest and Creativity (part 2) "Step Away"

A lot has transpired since we first started this series. Pardon our time off, but we’ve been busy! Nevertheless we’re back to it.

So continuing research on the power of rest and creativity, let’s define what rest is. What does it mean to rest? According to the handy dandy dictionary the official definition of rest is to “cease work or movement in order to relax, refresh oneself, or recover strength.” How do you do that? Easy. Step away.

Mychal Fakir is an artist. One of the tips he suggests when he is busy crafting his masterpieces is to “step back”. Literally and figuratively. “Stepping back” allows the brain to refresh (there’s the definition in practice) and give you a fresh perspective. Here is the thing, we are going to give you an analogy and then bring it back for you, creativity is like a muscle. Using the analogy of working out; when you work out you are straining the muscles. It is a violent process. The muscles are busy tearing, that way they can rebuild themselves. The best part is they will rebuild themselves to be bigger and stronger. I am sure there is a life lesson in that somewhere, but we’ll focus on the power of rest.

Creativity is a muscle that can be worked out. Going back to actually working out, you get sore. You have to give your body a chance to recover! SO imagine working your creative muscle over and over and over. Everyday. Pounding and pulling away. It’s exhausting. You will experience fatigue. That is why the suggestion to step back is given. Take a walk (literally stepping back) and allow your muscle (talking about creativity) to recover. You will have a fresh perspective on what ever it is you are working on. The project/idea will thank you in the long run because you have given it some time to recover and grow into what will eventually be the next big thing.